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Advanced Content Marketing Strategy

Course

Learn Advanced, Practitioner-level Content Marketing Strategies as Executed by Industry Experts

COMPLIMENTARY
REFRESHER

1 free refresher seat within 1 year after the course
Seats are non-participatory. Participatory seats are subject to availability.

POST-TRAINING SUPPORT

Up to 3 complimentary followup sessions and after-training support
Access to mentor via short live group consultations (booster sessions), email, and forum support

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POST-TRAINING SUPPORT

Up to 3 complimentary followup sessions and after-training support
Access to mentor via short live group consultations (booster sessions), email, and forum support

COURSE DESCRIPTION

This 16-hour Advanced Content Marketing Strategy course dives deep into advanced content marketing concepts and strategies, demonstrating how to set up a first-class content marketing team, build and maintain a content hub, and establish your organisation as an authority in your industry.

You will be exposed to the processes behind the creation and distribution of shareable content that sparks conversations and ignite actions. In addition, you will be guided on how to write effective headlines and copy that converts, through exploring and deep-diving into a variety of archetypes.

Above all, you will learn how to put everything together, including how to perform content audits and conduct competitor analysis, analyse your content marketing campaigns’ performance in order to recommend targeted improvements, and develop robust content governance processes and

TARGET AUDIENCE

Marketing practitioners, copywriters, brand ambassadors, business development personnel, public relations & communications professionals, senior managers, business owners, and interested individuals who want to understand the impact of content marketing on their business and achieve outcomes as outlined in the course objective

CERTIFICATION

A Certification of Achievement by Equinet Academy will be awarded to candidates who have achieved at least 75% attendance.

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PRE-REQUISITES

Participants should be active marketing practitioners or have roles associated with marketing. Basic knowledge on Content Marketing will be useful. Although not required, individuals would also benefit from attending the WSQ Content Marketing Strategy course at Equinet prior to attending this advanced course.

COURSE OUTLINE

Topic 1: Establish Content Team, Process, and Platform

Instructor-Led | Lecture, case study

▷ What are the Key Roles Within a Content Management Team
▷ How to Set Up and Manage a Content Management Team Within an Organization
▷ Review of Content Management Systems and Platforms
▷ Review of Content Tools To Help You Produce And Manage Your Content
▷ How to Build and Maintain a Content Hub

Topic 2: Advanced Content Strategies and Tactics

Instructor-led | Lecture, demonstration and modelling, drill and practice, case study, group discussion, group presentation, group project work

▷ Shareable Content Defined
▷ The Psychology of Shareable Content
▷ Benefits of Shareable Content
▷ 6 Strategies of Shareable Content
▷ Processes of How To Create & Curate Shareable Content
▷ Applying Various Types of Shareable Content on Owned, Shared, Earned, and Paid (OSEP) Channels

Topic 3: The World Of Archetypes

Instructor-led | Lecture, demonstration and modelling, case study, group discussion, group presentation, group project work, games/quizzes

▷ What Are The 5 Content Archetypes
▷ Defining The 12 Brand Archetypes
▷ How To Apply The 5 Content And 12 Brand Archetypes

Topic 4: Content Copywriting Strategies

Instructor-led | Lecture, demonstration and modelling, drill and practice, case study, group discussion, group presentation

▷ Content Copywriting Strategies Through Polishing and Structuring
▷ Develop Topical Headlines That Convert
▷ Tools That Will Help You Improve Your Copywriting

Topic 5: Measure Content Marketing

Instructional-led | Lecture, demonstration and modelling, case study

▷ Advanced Content Marketing Metrics – How And What To Track
▷ Conduct Metrics Dashboards – Pulling It All In One Place

Topic 6: Content Audit And SWOT Analyst

Instructional-led | Lecture, concept formation, case study

▷ What is a Content Audit
▷ How to Conduct a Content Audit and Implement Governance Approach
▷ How To Perform a Content SWOT Analysis

COURSE HIGHLIGHTS

 

In this 16-hour Advanced Content Marketing Strategy course, you will:

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Learn how to identify, recruit, and assemble a first class content team

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Go through progressive exercises on applying content archetypes to create high conversion headlines and copy

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Understand the process and resources required to build and maintain an authoritative content hub

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Experiment on different content tools to create, curate, and distribute shareable content

COURSE OBJECTIVES

 

By the end of this course, you will be able to:

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Identify the key roles, processes, and resources required to set up a content team and build and maintain a content hub

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Develop a comprehensive content marketing plan to create, curate, and distribute shareable content across Owned, Shared, Earned, and Paid channels

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Craft effective headlines and write engaging copy to increase your click through rates and conversions, through a deep understanding of various archetypes

TRAINER

FREQUENTLY ASKED QUESTIONS (FAQS)

What are the differences between the Content Marketing Strategy course, and this advanced course?

The Content Marketing Strategy lays out the foundations on the process of developing an implementing a content marketing strategy in 6 phases. The Advanced Content Marketing Strategy course builds on the foundations and expands further into implementation, measurement and maintenance for long term growth.

What is Content Marketing?

Content marketing is a form of marketing that involves the creation of information (in any content format) and the distribution of the content (via any marketing channel) that shapes a brand’s audience’s perception of the brand and influences the purchase of a brand’s products and services.

 

How is this course different from other content marketing courses in the market?

This course provides you with bite-sized, yet comprehensive and actionable content marketing strategies and tactics that you can implement right after the course, unlike other Diploma and certification courses which are packed with assignments and require long-term time commitment. Beyond this, it’ll also be conducted by a highly experienced social media marketing professional.

At Codeva Academy, we are committed to delivering quality training:

  • We provide you with life-time access to up-to-date course materials (learner’s guide, slides, templates, and other training resources) via the learning portal.
  • You will not sit through hours and hours of dry and tormenting lecture. Instead, you will experience instructional design learning methodologies such as discussions, group project work, interactive quizzes, and hands-on implementation of the concepts learnt.
  • You will be guided by an experienced professional in the field of content marketing, who will be able to provide you with actionable advice and costly mistakes to avoid, thus shortening your learning curve.
  • You will be provided with additional support after attending the course.
Can’t I learn everything online?

No doubt there are tons of free information online – free tutorials, guides, and online courses that you can gain useful knowledge from. However, the intangible benefits of attending face to face training include real time consultation with an industry expert, peer to peer learning and interaction, and hands-on practical learning sessions. This will enable you to take away actionable strategies you can implement right after the training.

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