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CORE PROWORKSHOP

Content Marketing

Online / Offline (3 Hari)

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Content Marketing

CONTENT MARKETING

WORKSHOP: CONTENT

THAT CONVERTS |

DALLAS

 

About this workshop

It’s easy to think that a great product or service will sell itself, but it’s rarely the case. In this class ideal for startup founders and marketers, you’ll find out how to market your content. You’ll learn how to utilise different types of content to tell a story, increase engagement around your content, and then repurpose your content for different channels to maximise visibility.

Takeaways

  • Understand what content marketing is.
  • Create a content marketing strategy.
  • Learn how to repurpose content for different channels.
  • Know the best tips to increase engagement.

Prereqs & Preparation

Students should have some experience using various social media channels.

Students should also bring a laptop to the workshop.

COURSE HIGHLIGHTS

In this content marketing course, you will learn:

COURSE OBJECTIVES

By the end of the class, participants will be able to :

COMPLIMENTARY REFRESHER

1 free refresher seat within 1 year after the course
Seats are non-participatory. Participatory seats are subject to availability.

POST-TRAINING SUPPORT

Up to 3 complimentary followup sessions and after-training support
Access to mentor via short live group consultations (booster sessions), email, and forum support

LIFETIME COURSE MEMBERSHIP ACCESS

Gain lifetime access to up-to-date online resources for the course attended
Access up-to-date course slides, guides, and actionable templates

COURSE DESCRIPTION

How to Develop a Content Marketing Strategy in 6 Phases

How to Develop a Content Marketing Strategy in 6 Phases

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. – Content Marketing Institute

With the advent of Facebook Zero (organic reach for social media like Facebook reaching zero or single digit percentage reach) and clutter in paid advertising, there is growing urgency for brands to understand and integrate content marketing into their existing marketing strategy. As a discipline, content marketing helps brands create content that foster engagement, interaction and tribal connectivity.

This two-day course will cover content marketing strategies that encompass the creation, curation, distribution and optimisation of content across a brand’s Owned, Shared, Earned, Paid channels.

Straddling both the art and science of content marketing, this content marketing course will help you better analyse your customers and competitors, embrace emerging trends in digital content creation, choose the right channels for promoting content, and measure the success of your content marketing efforts.

COMPLIMENTARY REFRESHER

1 free refresher seat within 1 year after the course
Seats are non-participatory. Participatory seats are subject to availability.

POST-TRAINING SUPPORT

Up to 3 complimentary followup sessions and after-training support
Access to mentor via short live group consultations (booster sessions), email, and forum support

LIFETIME COURSE MEMBERSHIP ACCESS

Gain lifetime access to up-to-date online resources for the course attended
Access up-to-date course slides, guides, and actionable templates

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Join a Community of

World-Class Professionals

When you take a Codeva course, you are learning with the very best. Enroll today to tap into a global network of instructors and students at some of the most innovative organizations in the world.

Syarat, dan Ketentuan untuk mengikuti program ini :
  1. Minimal lulusan SMA/SMK
  2. Kamu dapat memilih kelas Offline/Online
  3. Kamu tidak harus memiliki background IT/Coding

Curriculum

Instructor-Led | Lecture, games, group discussion, group presentation, demonstration and modelling

▷ What is Content Marketing?
▷ What is Content Marketing Strategy?
▷ Key Highlights On Content Marketing Trends & Its Implications
▷ Overview Of The Different Content Units (Types, Formats & Channels)
▷ Understand and map out the Content Marketing Strategy Process
▷ B2B and B2C Content Marketing Examples

Instructor-led | Lecture, demonstration and modelling, drill and practice, brainstorming, group discussion, group presentation, didactic questioning, open class discussion

▷ Key components of a content marketing strategy
▷ How to develop a content marketing strategy in 6 phases
▷ Phase 1: Planning (Content marketing mission statement, objectives, customer personas, user journey)
▷ Phase 2: Creative (Content marketing research, create content pillars)
▷ Phase 3: Production (Content team, content development process workflows)
▷ Phase 4: Publishing (Content calendar, content scheduling, publishing tools)
▷ Phase 5: Distribution (Content distribution channels, content promotion techniques)
▷ Phase 6: Measurement (Measure content ROI, content marketing metrics)

Instructor-led | Lecture, drill and practice, group discussion, group presentation, group project work, didactic questioning, demonstration

▷ Blogging strategies
▷ Social media marketing strategies
▷ Content promotion tactics

Instructor-led | Lecture, demonstration and modelling, drill and practice, case study, didactic questioning, group brainstorming, group presentation, group project work

▷ Content marketing analytics
▷ Conduct content audit
▷ Overview of content marketing metrics across the buyers’ journey and which key metrics to optimise

Instructional-led | Lecture, group discussion, didactic questioning, demonstration and modelling, games, class discussion + debate, drill and practice

▷ How to set up and manage a content team within an organisation
▷ Review of content management systems and platforms
▷ Review of content tools to help you produce and manage your content

▷ Short Answers/Structured Questioning (Written Assessment)
▷ Case study (Written Assessment)

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The Codeva Experience


This is probably the most challenging program you’ll ever take.
But it will change your life.

#1 Digital Marketing School

Codeva is the one the best digital marketing school in the Indonesia.

Experienced Instructors

Work with passionate digital marketers who love to teach. From large open-source libraries to quantum computer simulators, they’ve hacked it all.

Real-World Coding Tools

Ahrefs, Hootsuite, SemRush, SEOPowerSuite, GTMetrix, ScrapeBox, RankTracker MOZ, Google AdWords, SimiliarWeb, Socialbakers, Visual Website Optimizer, Google Analytics, SeoQuake, WordStream

Professional Results

Our graduates get hired by amazing companies in indonesia

Learn About Emerging Technology Topics

We take an Agile approach to Education, ensuring that we’re constantly updating our curriculum based on industry changes and trends.

Gain and Apply Skills With Hands-On Labs

After being introduced to a topic through readings and lectures, you will solidify your knowledge through labs, challenges and a final unit project. access course content, as well as additional quizzes, challenges, and resources.

Culture of Collaboration

Work with other students who are considerate, understanding, and generally pleasant to be around.

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Learn the fundamentals needed to succeed 

Meet Your Mentors


Work 1:1 with a mentor, a specialised trainer who’ll review your work to make sure it’s accurate and aligned to industry standard. Your dedicated mentor is available for personalised mentorship to guide you throughout your journey and help you master the course content. Look forward to professional feedback, frequent video calls and a personalised schedule tailored around your needs.

Ryan

Ryan

Ryan is a Codeva alum. After completing his Accounting degree, he decided to pursue his real passion in programming which he learned in high school. He completed programming courses with Codeva and was subsequently hired as a mentor. He has been mentoring students for 2 years now and has mentored over 500 students.

Vito

Vito

Vito is a mentor who reviews course content and has an M.Sc. in Computer Science. She enjoys coding because of the challenge and numerous learning opportunities it presents. She is passionate about teaching and believes that anyone can code. She enjoys being a mentor as she gets to spark coding interest within different people from different fields/industry which she finds awesome.

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their career through Codeva.

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Strong Outcomes for All


You don’t have to have gotten a degree in digital marketing to be successful here. If you can be disciplined enough to learn the basics on your own and pass our assessment and dedicate yourself  for 28 weeks, you can emerge with the training required to land a job in tech.

From immense challenge to immense reward—with all the support you


need along the way.

What Our Alumni Say

 

Throughout the years, we’ve helped many people acquire new coding expertise and sharpen their skills as they prepared to embark on new careers. We can tell you a lot about our bootcamp, personalised support, instant feedback and industry-aligned course content. But we believe our past students say it best.

Mardino

Student

“My experience at Codeva was nothing short of fantastic. The staff is extremely professional, insightful, and attentive. The facilities are superb and create an ideal environment for both learning and networking. I would definitely consider taking another Codeva course to continue my professional development.”

Akbar Raharja

Student

“The best part of my experience with Codeva was the great Instructors and the well-organized course materials. I was very impressed with what we did in the class, which was heavily focused on hands-on projects.”

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We put together a guide that delves into our pedagogy, course logic and structure. It’s a good place to start if you’dto learn more about us.

FREQUENTLY ASKED QUESTIONS (FAQS)

What is Content Marketing?

Content marketing is a form of marketing that involves the creation of information (in any content format) and the distribution of the content (via any marketing channel) that shapes a brand’s audience’s perception of the brand and influences the purchase of a brand’s products and services.

How is this course different from other content marketing courses in the market?

This course provides you with bite-sized, yet comprehensive and actionable content marketing strategies and tactics that you can implement right after the course, unlike other Diploma and certification courses which are packed with assignments and require long-term time commitment. Beyond this, it’ll also be conducted by a highly experienced social media marketing professional.

At Equinet Academy, we are committed to delivering quality training:

  • We provide you with life-time access to up-to-date course materials (learner’s guide, slides, templates, and other training resources) via the learning portal.
  • You will not sit through hours and hours of dry and tormenting lecture. Instead, you will experience instructional design learning methodologies such as discussions, group project work, interactive quizzes, and hands-on implementation of the concepts learnt.
  • You will be guided by an experienced professional in the field of content marketing, who will be able to provide you with actionable advice and costly mistakes to avoid, thus shortening your learning curve.
  • You will be provided with additional support after attending the course.
If I have spesific questions relating to my content marketing campaigns, can I consult the trainer?

Yes of course. You may consult the trainer who’ll be happy to provide advice in any areas of your campaigns – from content messaging and copywriting, designing of visuals, using of the tools, to reading of your campaign analytics during and after class.

Do I have to prepare anything before attending the course?

Course materials, a Windows laptop, and WIFI connection will be provided. You may wish to bring a notebook to take notes and a jacket as the room may be cold.

 

 

 

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