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Content Marketing

Online / Offline (3 Hari)

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Content Marketing






About this workshop

It’s easy to think that a great product or service will sell itself, but it’s rarely the case. In this class ideal for startup founders and marketers, you’ll find out how to market your content. You’ll learn how to utilise different types of content to tell a story, increase engagement around your content, and then repurpose your content for different channels to maximise visibility.


  • Understand what content marketing is.
  • Create a content marketing strategy.
  • Learn how to repurpose content for different channels.
  • Know the best tips to increase engagement.

Prereqs & Preparation

Students should have some experience using various social media channels.

Students should also bring a laptop to the workshop.


In this content marketing course, you will learn:


By the end of the class, participants will be able to :


1 free refresher seat within 1 year after the course
Seats are non-participatory. Participatory seats are subject to availability.


Up to 3 complimentary followup sessions and after-training support
Access to mentor via short live group consultations (booster sessions), email, and forum support


Gain lifetime access to up-to-date online resources for the course attended
Access up-to-date course slides, guides, and actionable templates


How to Develop a Content Marketing Strategy in 6 Phases

How to Develop a Content Marketing Strategy in 6 Phases

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. – Content Marketing Institute

With the advent of Facebook Zero (organic reach for social media like Facebook reaching zero or single digit percentage reach) and clutter in paid advertising, there is growing urgency for brands to understand and integrate content marketing into their existing marketing strategy. As a discipline, content marketing helps brands create content that foster engagement, interaction and tribal connectivity.

This two-day course will cover content marketing strategies that encompass the creation, curation, distribution and optimisation of content across a brand’s Owned, Shared, Earned, Paid channels.

Straddling both the art and science of content marketing, this content marketing course will help you better analyse your customers and competitors, embrace emerging trends in digital content creation, choose the right channels for promoting content, and measure the success of your content marketing efforts.


1 free refresher seat within 1 year after the course
Seats are non-participatory. Participatory seats are subject to availability.


Up to 3 complimentary followup sessions and after-training support
Access to mentor via short live group consultations (booster sessions), email, and forum support


Gain lifetime access to up-to-date online resources for the course attended
Access up-to-date course slides, guides, and actionable templates

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Learn the fundamentals needed to succeed 

Join a Community of

World-Class Professionals

When you take a Codeva course, you are learning with the very best. Enroll today to tap into a global network of instructors and students at some of the most innovative organizations in the world.

Syarat, dan Ketentuan untuk mengikuti program ini :
  1. Minimal lulusan SMA/SMK
  2. Kamu dapat memilih kelas Offline/Online
  3. Kamu tidak harus memiliki background IT/Coding


Instructor-Led | Lecture, games, group discussion, group presentation, demonstration and modelling

▷ What is Content Marketing?
▷ What is Content Marketing Strategy?
▷ Key Highlights On Content Marketing Trends & Its Implications
▷ Overview Of The Different Content Units (Types, Formats & Channels)
▷ Understand and map out the Content Marketing Strategy Process
▷ B2B and B2C Content Marketing Examples

Instructor-led | Lecture, demonstration and modelling, drill and practice, brainstorming, group discussion, group presentation, didactic questioning, open class discussion

▷ Key components of a content marketing strategy
▷ How to develop a content marketing strategy in 6 phases
▷ Phase 1: Planning (Content marketing mission statement, objectives, customer personas, user journey)
▷ Phase 2: Creative (Content marketing research, create content pillars)
▷ Phase 3: Production (Content team, content development process workflows)
▷ Phase 4: Publishing (Content calendar, content scheduling, publishing tools)
▷ Phase 5: Distribution (Content distribution channels, content promotion techniques)
▷ Phase 6: Measurement (Measure content ROI, content marketing metrics)

Instructor-led | Lecture, drill and practice, group discussion, group presentation, group project work, didactic questioning, demonstration

▷ Blogging strategies
▷ Social media marketing strategies
▷ Content promotion tactics

Instructor-led | Lecture, demonstration and modelling, drill and practice, case study, didactic questioning, group brainstorming, group presentation, group project work

▷ Content marketing analytics
▷ Conduct content audit
▷ Overview of content marketing metrics across the buyers’ journey and which key metrics to optimise

Instructional-led | Lecture, group discussion, didactic questioning, demonstration and modelling, games, class discussion + debate, drill and practice

▷ How to set up and manage a content team within an organisation
▷ Review of content management systems and platforms
▷ Review of content tools to help you produce and manage your content

▷ Short Answers/Structured Questioning (Written Assessment)
▷ Case study (Written Assessment)

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Learn the fundamentals needed to succeed 

The Codeva Experience

This is probably the most challenging program you’ll ever take.
But it will change your life.

#1 Digital Marketing School

Codeva is the one the best digital marketing school in the Indonesia.

Experienced Instructors

Work with passionate digital marketers who love to teach. From large open-source libraries to quantum computer simulators, they’ve hacked it all.

Real-World Coding Tools

Ahrefs, Hootsuite, SemRush, SEOPowerSuite, GTMetrix, ScrapeBox, RankTracker MOZ, Google AdWords, SimiliarWeb, Socialbakers, Visual Website Optimizer, Google Analytics, SeoQuake, WordStream

Professional Results

Our graduates get hired by amazing companies in indonesia

Learn About Emerging Technology Topics

We take an Agile approach to Education, ensuring that we’re constantly updating our curriculum based on industry changes and trends.

Gain and Apply Skills With Hands-On Labs

After being introduced to a topic through readings and lectures, you will solidify your knowledge through labs, challenges and a final unit project. access course content, as well as additional quizzes, challenges, and resources.

Culture of Collaboration

Work with other students who are considerate, understanding, and generally pleasant to be around.

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Learn the fundamentals needed to succeed 

Meet Your Mentors

Work 1:1 with a mentor, a specialised trainer who’ll review your work to make sure it’s accurate and aligned to industry standard. Your dedicated mentor is available for personalised mentorship to guide you throughout your journey and help you master the course content. Look forward to professional feedback, frequent video calls and a personalised schedule tailored around your needs.



Ryan is a Codeva alum. After completing his Accounting degree, he decided to pursue his real passion in programming which he learned in high school. He completed programming courses with Codeva and was subsequently hired as a mentor. He has been mentoring students for 2 years now and has mentored over 500 students.



Vito is a mentor who reviews course content and has an M.Sc. in Computer Science. She enjoys coding because of the challenge and numerous learning opportunities it presents. She is passionate about teaching and believes that anyone can code. She enjoys being a mentor as she gets to spark coding interest within different people from different fields/industry which she finds awesome.


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their career through Codeva.

FREE Classes

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Learn more about Codeva programs

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Strong Outcomes for All

You don’t have to have gotten a degree in digital marketing to be successful here. If you can be disciplined enough to learn the basics on your own and pass our assessment and dedicate yourself  for 28 weeks, you can emerge with the training required to land a job in tech.

From immense challenge to immense reward—with all the support you

need along the way.

What Our Alumni Say


Throughout the years, we’ve helped many people acquire new coding expertise and sharpen their skills as they prepared to embark on new careers. We can tell you a lot about our bootcamp, personalised support, instant feedback and industry-aligned course content. But we believe our past students say it best.



“My experience at Codeva was nothing short of fantastic. The staff is extremely professional, insightful, and attentive. The facilities are superb and create an ideal environment for both learning and networking. I would definitely consider taking another Codeva course to continue my professional development.”

Akbar Raharja


“The best part of my experience with Codeva was the great Instructors and the well-organized course materials. I was very impressed with what we did in the class, which was heavily focused on hands-on projects.”

Flexible Payment Option

View Our Program Package

We put together a guide that delves into our pedagogy, course logic and structure. It’s a good place to start if you’dto learn more about us.


What is Content Marketing?

Content marketing is a form of marketing that involves the creation of information (in any content format) and the distribution of the content (via any marketing channel) that shapes a brand’s audience’s perception of the brand and influences the purchase of a brand’s products and services.

How is this course different from other content marketing courses in the market?

This course provides you with bite-sized, yet comprehensive and actionable content marketing strategies and tactics that you can implement right after the course, unlike other Diploma and certification courses which are packed with assignments and require long-term time commitment. Beyond this, it’ll also be conducted by a highly experienced social media marketing professional.

At Equinet Academy, we are committed to delivering quality training:

  • We provide you with life-time access to up-to-date course materials (learner’s guide, slides, templates, and other training resources) via the learning portal.
  • You will not sit through hours and hours of dry and tormenting lecture. Instead, you will experience instructional design learning methodologies such as discussions, group project work, interactive quizzes, and hands-on implementation of the concepts learnt.
  • You will be guided by an experienced professional in the field of content marketing, who will be able to provide you with actionable advice and costly mistakes to avoid, thus shortening your learning curve.
  • You will be provided with additional support after attending the course.
If I have spesific questions relating to my content marketing campaigns, can I consult the trainer?

Yes of course. You may consult the trainer who’ll be happy to provide advice in any areas of your campaigns – from content messaging and copywriting, designing of visuals, using of the tools, to reading of your campaign analytics during and after class.

Do I have to prepare anything before attending the course?

Course materials, a Windows laptop, and WIFI connection will be provided. You may wish to bring a notebook to take notes and a jacket as the room may be cold.






Fill Out The Form For FREE Classes And To View Codeva Program Packages


1 free refresher seat within 1 year after the course
Seats are non-participatory. Participatory seats are subject to availability.


Up to 3 complimentary followup sessions and after-training support
Access to mentor via short live group consultations (booster sessions), email, and forum support


Gain lifetime access to up-to-date online resources for the course attended
Access up-to-date course slides, guides, and actionable templates


Google Analytics for Beginners Certificate of Completion Sample


Google Analytics : Introduction

One Day Course




A Google Analytics training course at the UK’s largest creative training company is the ideal way to get started with this vital web marketing tool that provides statistical data on your website traffic and marketing effectiveness.

Powerful, flexible and easy-to-use features let you see and analyse your traffic data in entirely new ways. Using the information from Google Analytics allows you to strengthen your marketing initiatives and increase the number of conversions or sales from your website.

You’ll learn how to understand the data and flow of visitors to your site. Maximise the effectiveness of your website and learn how to crunch the numbers to ensure that your marketing budget is being used most effectively.

With more and more customers coming to businesses through company websites it is increasingly important to understand a user’s behaviour on your site. Google Analytics allows you to track your traffic and judge the success of pages on your current website. Our Google Analytics course shows you how to interpret the behaviour of users on your site so you can align your marketing strategies.

Our Google Analytics trainers are industry professionals with vast experience, they are also passionate about providing you with Google Analytics skills you can implement back in the office.

What do I need to bring?

Please bring your Analytics login details with you on the day if you have them, you’ll be able to access your account and get the most from the training.

You need no previous experience to attend this course.



Understanding the Analytics Environment
• How analytics works
• Why Google wants you to use analytics
• Understanding the admin section – the analytics engine room
• Installing analytics (Quick overview)

Welcome to the Home Dashboard
• Understanding how google segments information
• Different types of data
• Filtering by date
• Moving through dashboards
• Creating and finding annotations
• Why we don’t use real-time data / When we could (implementation test through browser)

The Who of Analytics
• Who are your visitors?
• Creating a profile of your audience
• Understanding and improving your ‘sticky’ figures (key metrics review and examples)
• Using basic demographics information

Acquisition and Behaviour – Where and What
• Where does your traffic come from?
• Who needs to use which dashboard?
• Which traffic sources work best for you
• Understanding SEO and PPC traffic differences
• What does your traffic do? (Trainer note: User flows)
• Identifying your sites best and worst performing pages
• Different ways of tracking links using analytics

Identifying Conversions and Goals
• Understanding conversions
• Identifying conversion
• How to create simple goals
• Creating and sharing reports – who needs to know?
• Using dashboards – custom dashboards

Questions and answers

Kursus Google Analytics

Google Analytics adalah layanan gratis dari Google yang menampilkan statistik pengunjung sebuah website. Google Analytics dapat menelusuri pengunjung berdasarkan informasi halaman pengacu, termasuk mesin pencari, iklan, jaringan pay-per-click, email marketing, dan juga tautan yang terkandung dalam dokumen PDF.

Jika diintegrasikan dengan AdWords (sekarang Google Ads), Google Analytics juga bermanfaat untuk menganalisis efektfitas iklan AdWords yang dipasang di Google. Dalam kelas Kursus Google Analytics Anda akan mendapatkan pengetahuan bagaimana memanfaatkan Google Analytics untuk meningkatkan bisnis Anda. Karena dengan Google Analytics, pengguna dapat mengetahui iklan dan kata kunci apa yang paling banyak merujuk ke situs web pengguna. Anda dapat mengakses aplikasi Google Analytics melalui alamat

Selain itu Google Analytics juga dapat digunakan untuk mengetahui kepadatan trafik dari website/blog. Dengan bantuan Google Analytics Anda dapat membuat report tentang trafik website/blog dalam jangka waktu harian, mingguan, atau bulanan. Cara mendaftar Google Analytics, Anda hanya perlu memiliki akun Google, cukup mudah bukan?

Dengan melakukan analisis yang dilakukan di Google Analytics Anda dapat memperoleh bahan untuk merencanakan serta membuat konten yang lebih baik sebagai bahan informasi untuk pelanggan (customers) website Anda. Jadi Google Analytics dapat membantu Anda mengembangkan situs web agar lebih menarik dan menjawab kebutuhan pasar.

Contoh informasi yang dapat diperoleh dengan menggunakan Google Analytic adalah informasi yang bisa didapatkan oleh Google Analytics seperti kata kunci (keywords) apa saja yang banyak menarik pengunjung, bagaimana tingkah laku pengunjung website (behaviour), apa perangkat yang digunakan oleh pengunjung, dan lain sebagainya.

Melalui beberapa fungsi itu Anda dapat dengan mudah membuat laporan dan memprosesnya secara cepat dengan tampilan yang mudah digunakan dan laporan yang dapat dibagikan dengan mudah.

Kelas Kursus Google Analytics akan memberikan Anda informasi mengenai manfaat Google Analytics untuk Bisnis dan bagaimana Anda menggunakan Google Analytic. Di Google Analytics, terdapat banyak fitur yang bisa Anda manfaatkan untuk mengembangkan bisnis.Beberapa fitur cukup membantu Anda untuk lebih mudah mendapatkan informasi-informasi yang berhubungan dengan kinerja website yang Anda miliki.

Fitur-fitur Yang Dipelajari di Kursus Google Analytics

Ada beberapa fitur-fitur Google Analytics yang penting untuk diketahui, seperti

1. Analytics Intelligence

Fitur ini membantu Anda untuk mendapatkan data-data yang Anda butuhkan. Google Analytics akan selalu memberikan data terbaru tentang perubahan tren, dan peluang lain yang penting untuk Anda ketahui dalam mengembangkan bisnis.

2. Pelaporan (Reporting)

Anda bisa mendapatkan berbagai laporan, diantaranya adalah tentang bagaimana pelanggan (customers)/pengunjung berinteraksi dengan website Anda sehingga Anda dapat dengan mudah. membagikannya dengan rekan kerja ke berbagai macam aplikasi pelaporan.

Beberapa laporan yang akan Anda dapatkan adalah laporan mengenai Pengunjung (Audience), Iklan (Advertising), Akuisisi (Acquisition), Tingkah Laku Pengunjung (Behavior), Konversi (Conversion), Laporan Langsung (Real-Time Reporting), dan Diagram Alur Pengunjung (User Flow Reporting).

3. Data Analysis and Visualization

Google Analytics membantu Anda memvisualisasikan berbagai data, bagaimana mengakses, dan mengatur sesuai dengan kebutuhan bisnis. Hal ini tentu akan dapat memudahkan Anda dalam membaca serta menganalisis bagian yang bisa dan masih perlu dikembangkan.

Perangkat lunak ini menyediakan versi mobile (Android dan iOS), notifikasi email, dan integrasi dengan berbagai macam produk Google sehingga Anda dapat memonitor bisnis dengan mudah dimanapun dan kapanpun.

4. Data Collection and Management

Google Analytics mendukung penggunaan library JavaScript, aplikasi SDK, dan Open Measurement (OM) protocol. Protokol OM memungkinkan Anda untuk mengimpor data dari berbagai macam aplikasi pihak ketiga yang terhubung dengan internet.

Jadi tunggu apalagi? Jangan sampai kehabisan seat kelas kursus Google Analytic bersama kami dan dapatkan perkembangan bisnis yang melesat melalui fitur-fitur Google Analytic.

Lihat juga pencarian Kursus Google Anaylitcs lainnya di Google.



Memahami Konsep

Utama Google

Analytics Mahir &


Private Training Google Analytics Profesional. merupakan pelatihan Private untuk Team Digital perusahaan atau usaha yang membutuhkan penjelasan cara membuat dan pengelolaan Google Analytics yang Mahir dan Bergaransi

Google Analytics merupakan Iklan dari Google dengan beberapa type dan strategy periklanan pertama ada Google Search yang berada di Halaman pencarian Google ketika diketik kata kunci maka Usaha Anda akan muncul di Halaman pertama, Kedua Google Display Iklan dalam bentuk gambar atau gambar gerak yang akan tampil di situs-situs terkait dengan topic yang ditargetkan atau ditampilkan kepada Audience yang kita target.  dan periklanan Google Ads yang lain Youtube Ads, Shoping Ads serta Mobile Application

Pada Pembelajaran 1-2 hari ekslusif Anda akan dipandu mulai dari teori, praktek langsung dan strategy-strategy yang mendalam. sesuai dengan pengalaman trainer yang sudah menjalankan ratusan kategori perusahaan dan berhasil.

Untuk mengikuti training google Ads ini, Anda tidak membutuhkan ilmu basic apapun. akan diajarkan dari Zero to Master Google Ads. dan akan dipandu dan didampingi secara full support pasca pelatihan.

Material Course

Materi dirancang  berdasar Guide line training Google Resmi, di tambah Strategy Experience Instruktur

 Phase 1

  • Mempelajari dasar-dasar Digital Marketing dan Digital Assests.
  • Mempelajari Perilaku dan kebutuhan Konsumen secara digital
  • Menganalisa dan menentukan target market dan merancang buyer persona.
  • Menganalisa digital marketing sederhana untuk memahami brand dan target market.
  • Menganalisa kompetitor brand.
  • Mempelajari konsep digital branding dan framework digital marketing.

Phase 2

  • Merancang rencana Digital Marketing Campaign yang efektif.
  • Memahami kebutuhan branding perusahaan dan merancang digital campaign yang efektif
  • Menentukan dan menganalisa target market sesuai kebutuhan perusahaan.

Learn and adopt SEO best practices to ensure your website shows up in the top results of relevant searches. Then understand how to improve your ranking by creating great copy.

Phase 1

  • Mengenal dasar-dasar Search Engine Optimization dan berbagai komponenya.
  • Membuat website sederhana dengan platform WordPress.
  • Membuat rencana konten menarik untuk mengisi Website
  • Menganalisa dan membuat list Keyword yang sesuai dengan kebutuhan perusahaan dan karakter target market
  • Memahami Gooegle Webmaster, ON-Page SEO dan OFF-Page SEO.

Phase 2

  • Mengevaluasi kegiatan SEO dan membuat rencana peningkatan SEO sesuai hasil evaluasi
  • Mengoptimalkan bagian-bagian website agar memenuhi standar SEO
  • Membuat action plan SEO on-page, off-page dan content marketing.
  • Meningkatkan Trafic SEO dengan content marketing yang menarik dan mengikuti guidline SEO

Phase 3

  • Membuat Content SEO dengan kualitas yang baik dan tema yang sesuai dengan kebutuhan Perusahaan
  • Mengawasi keyword yang digunakan dan memastikan keysword sesuai dengan kebutuhan perusahaan.
  • Mengoptimisasi SEO OFF-Page yang optimal dan efektif
  • Mengevaluasi hasil SEO ON-Page dan SEO OFF-Page.
  • Membuat rekomendasi SEO sesuai hasil evaluasi kegiatan SEO.
  • Memantau kegiatan SEO Matric dan rencana peningkatan hasil SEO.
Learn to leverage Google’s Ads network to drive engaged traffic to your site. You will develop a campaign, write compelling ad copy, and understand the PPC bidding system to make better use of your advertising budget.

Phase 1

  • Mempelajari platform-platform paid media dan frameworknya
  • Mempelajari struktur campaign dengan Paid Media
  • Mempelajari Konsep dasar Google Ads, Google Display Network, Search Engine Marketing, Youtube, Facebook dan Instagram Ads

Phase 2

  • Membuat rencana dan budgeting Digital Advertising PPC
  • Memilih Platform Digital Advertising PPC sesuai dengan kebutuhan, budget dan target market perusahaan.
  • Merencanakan struktur Campaign Digital Advertising PPC

Phase 1

  • Mengaudit dan membuat rencana Social Media Advertising
  • Mengoptimalkan fitur-fitur pada Platform Social Media
  • Mengatur Influencer yang sesuai dengan kebutuhan perusahaan
  • Membuat dan memastikan konten-konten yang sesuai dengan social media trend.

Phase 2

  • Mengevaluasi kegiatan Social Media
  • Menganalisa social media target market dan kompetitor Perusahaan
  • Membuat strategy yang tepat untuk branding Perusahaan
  • Menentukan Persona dan karekter brand yang sesuai dengan citra perusahaan.
  • Menentukan Persona dan karekter brand yang sesuai dengan citra perusahaan.
  • Membuat kontent social media berupa teks, photo, video yang sesuai dengan persona perusahaan dan guidelines demin meningkatkan engagement.
  • Membuat rencana dan strategi branding selama tiga bulan pada platform social media perusahaan.

Learn to to effectively use Google Analytics to measure the success of your marketing activities. Understand the performance of your campaigns to drive traffic and conversions on your site, and learn key insights about your customers and their behaviour.

Phase 1

  • Mempelajari konsep dasar E-mail Marketing, Data Collection, Analytics dan Reporting.
  • Mempelajari fitur-fitur yang digunakan dalam Google Analytics.
  • Mempelajari Social Media Analytics.
  • Menggunakan trackers di Google Analytics dan membuat laporan hasil trackers.

Phase 2

  • Membuat E-Mail Marketing yang sesuai dengan kebutuhan dan guidline.
  • Mengumpulkan dan mengatur Database
  • Membuat laporan hasil Google Analytic dan Social Media Analytic
  • Membuat rekomendasi sesuai dengan hasil analytic

Final Exam

Pada akhir program anda akan melakukan Final Exam yang mengevaluasi semua materi yang sudah anda pelajari dalam Program Job Connector Digital Marketing. Hasil evaluasi mempengaruhi kesempatan anda untuk mendapatkan pekerjaan setelah masa pelatihan selesai.


Final Project

Pada akhir program anda akan melakukan Final Project yang mengevaluasi semua materi yang sudah anda pelajari dalam Program Job Connector Digital Marketing.
Project yang sudah dibuat akan anda presentasikan di depan instruktur dan menentikan nilai akhir anda.

Interview & CV preparation

Kami akan membantu anda mempersiapkan diri untuk menyiapkan CV yang baik dan menarik, selain itu kamu juga akan diajarkan cara melakukan interview yang baik. Sehingga Hiring Partner Codeva akan tertarik untuk memilih anda untuk bergabung dalam tim mereka.

Hiring Day

Hiring day adalah event yang akan mempertemukan lulusan Codeva dengan Hiring Partner Codeva. Kamu akan mendapat kesempatan untuk mempresentasikan final project yang sudah kamu lakukan dan menjalani sesi interview secara langsung di depan para perwakilan Hiring Partner.

Codeva Career Network

Para lulusan Codeva akan bergabung dengan perusahaan-perusahaan yang sudah bekerja sama dengan Codeva dan para alumni yang membutuhkan tenaga ahli para lulusan Codeva.

Instructor-led | Mode of delivery (Lecture, ice-breaker, group activity)

▷ What is Digital Marketing Analytics
▷ What is its Role in a Digital Framework
▷ Marketing Online vs Offline
▷ Why Digital Marketing Analytics

Instructor-led | Mode of delivery (Lecture, case study, group discussion, group presentation, class discussion)

▷ Focus of Digital Analytics in Marketing and its Importance
▷ User Journey from Media to Measured Objectives
▷ Mapping Marketing KPIs to Metrics

Instructor-led | Mode of delivery (Lecture, case study, demonstration and modelling, practical, group discussion, group presentation)

▷ How Google Analytics Works
▷ Understanding Website Structure and where to install tracking code
▷ Creating a Google Analytics account
▷ Measuring Your First Website Visitor – You
▷ Filters: “Cleaning Up Your View”

Instructor-led | Mode of delivery (Lecture, demonstration and modelling, practical, class exercise)

▷ Exploring the Google Analytics interface
▷ Overview Reports vs Full Reports
▷ Creating & Sharing Dashboards & Reports

Instructor-led | Mode of delivery (Lecture, case study, group discussion, group presentation, class discussion)

▷ Focus of Digital Analytics in Marketing and its Importance
▷ User Journey from Media to Measured Objectives
▷ Mapping Marketing KPIs to Metrics

Instructor-led | Mode of delivery (Lecture, demonstration and modelling, group discussion, group presentation)

▷ Source vs Medium vs Channel
▷ Important Traffic Reports (Acquisition Channels)
▷ Accessing benchmarking reports
▷ How to Improve Your Marketing Efforts

Instructor-led | Mode of delivery (Lecture, demonstration and modelling, group project work, practical)

▷ Analysing Site Content Reports
▷ How to Set Up & Measure Events
▷ How to Improve Your User Experience

Instructor-led | Mode of delivery (Lecture, demonstration and modelling, practical)

▷ Campaign Tagging
▷ Define & Set up Your Goals
▷ Tracking Google Ads in Google Analytics
▷ Introduction to eCommerce tracking in Google Analytics

Instructor-led | Mode of delivery (Lecture, class discussion)

▷ People: No ‘I’ in team
▷ Process: Standardise Efforts
▷ Technology: Simplify Life

Instructor-led | Mode of delivery (Lecture, class discussion)

▷ Remarketing
▷ Advanced Segmentation
▷ Advanced Customisation
▷ Competitor Analysis

Goals Training


Mengerti Teori dan Fitur Dasar Google Analytics


Dapat Men-Setup Akun Google Analytics


Dapat Menganalisis Laporan Dasar


Dapat Mengatur Sasaran dan Tujuan Kampanye


Menganalisa dan Merekam Data Google Analytics


Tidak lagi menggunakan Agency, karena bisa mengelola akun sendiri

Mengerti pengunjung website anda dan apa yang mereka inginkan adalah faktor sukses penting untuk digital marketing. Cara yang paling baik untuk itu adalah melalui statistik trafik website dan inilah yang ditawarkan oleh Google Analytics dengan gratis. Kita dapat menggunakan data yang ada untuk meningkatkan kinerja website.

Pelatihan Google Analytics akan mengajarkan cara implementasi dan melakukan analisis semua laporan data yang ada hingga data detail yang didapatkan melalui dimensions dan segments. Para peserta pelatihan juga bisa melakukan tracking untuk campaign, event dan goal. Materi Kursus Google Analytics ini praktis dan mencakup semua fungsi yang akan digunakan dalam kegiatan analisis setiap hari.


Apa yang akan anda pelajari?
– Digital Marketing Concept
   – Digital Growth
   – Digital Marketing Flow
   – Digital Marketing Goals
   – Digital Marketing Channel
– Google Analytics Overview
   – Registration & Implementation
   – Account Structure
   – User Management
   – Data Filter
– Google Analytics Report
   – Audience Report
   – Acquisition Report
   – Behavior Report
   – Conversions Report
– Advanced Settings
   – Campaign Tagging
   – Event Tracking
   – Custom Report
   – Custom Dashboard
   – Goal Implementation
– Digital Campaign ROI


Peserta Pelatihan :
– Marketing manager
– Brand and product manager
– Digital marketing manager
– Digital channel manager
– General manager
– Individuals who plan and implement digital marketing decisions





Extend your analytics to
become a strategic
foundation to drive
continual improvements to
your results.
  • Practical, one-day training.
  • Learn what you need to do to help your web pages get found in Google.
  • Plan your optimisation by knowing how search engine algorithms work.
  • Taught by our own in-house expert who will share practical experience, insights and tips.
  • Past students experience great success by implementing what they learn.
The Google Analytics
Development programme is designed to help you build analytics systems that become a strategic foundation to drive the success of your digital marketing.

The programme follows a four-stage process which helps to maximise the effectiveness of what we work with you to implement.

Stage 1: Defining Your Measurement Plan

The first stage starts by us auditing the systems you use to track and monitor the results you are getting. During workshops with your senior team we will discuss the implementation of a measurement plan to guide what you can and should be monitoring a tracking.   Coming out of this stage we will walk through, with you and your team, a set of changes that will improve initial the systems you use and crucially how they are configured.

Stage 2: Design & Planning

Once we have identified what could work for your organisation we will design and plan what will be implemented.

Stage 3: Implementation

We will work with you and your team to implement the recommendations and manage the project elements through to completion.

Stage 4: Review, Coach, Optimise and Improve

After an initial number of project elements have been implemented we will then work alongside you to review the new results and start to implement continuous improvements.  Our approach will involve coaching and training some team members to be able to competently run key elements in-house and will make sure your senior team understand how to interpret the results and make the best decisions to improve them.

To find out more about the Google Ads Optimisation programme

 please call
+44 (0)1865 57 59 55

 or use our contact form

Basic Google



Learn how to make

Google Analytics reveal

your most valuable


  • Practical, one-day Google Analytics training.
  • Develop a measurement model to frame how you use Google Analytics.
  • Learn how to see which marketing activities generate the best results.
  • Learn how to segment visitors to reveal more insights.
  • Learn an effective Analytics routine for yourself and your company.

What we cover on the Google Analytics Training

The training will help you look at Google Analytics reports and relate them back to your business. It will cover what you could be tracking and how to make your web marketing work effectively & economically.

On the ODM Google Analytics Training, you will learn:

  • How to develop a measurement framework for your business
  • How visitors use Google and other search engines to find the pages on your website
  • Which websites bring you the best type of visitor
  • Which of your web pages cause people to leave your website
  • How to set up Goals to automate your tracking
  • How you to read your visitors behaviour to increase your conversion rates
  • How to establish an effective Analytics routine for yourself and your company

Benefits of the Google Analytics Training

By coming on ODM’s Google Analytics Training you will know how to:

  • Achieve a better return by regularly using Google Analytics effectively
  • Use the different areas of Google Analytics to generate statistics and knowledge about what happens daily on your site
  • Create and manage a simple plan of action in how to use Google Analytics daily to ultimately generate more business
  • Use the information once you have it to increase your return on your online digital marketing.
  • This is a one-day training
  • The training day runs from 9:00 – 5:00 with short breaks and a lunch break during the day
  • Everyone who attends will need a laptop to work on. (We can loan a PC for the day if you do not have one).
  • We provide lunch and tea, coffee and biscuits during the day
  • Maximum of 8 delegates per training to ensure you get individual attention
  • All delegates will receive a copy of the training manual plus an audio recording to refer back to

Who is the Google Analytics Training for?

The ODM Google Analytics Training will work for you:

  • If you want an introduction to the Basics of Google Analytics
  • If you have Google Analytics on your site, however, have never known how to use it properly
  • If you are a Managing Director, Marketing Manager, web designer, web developer, trainee web marketer or an SME business owner.

NB: Prior knowledge of Google Analytics is not required however candidates should have at least logged into the Google Analytics dashboard and viewed the various reports on offer.

What previous attendees have said about the SEO Fundamentals training.


I found ODM’s SEO course very informative and highly relevant to what we are trying to achieve.  I would definitely recommend them and will almost certainly call upon their expertise in the future.

Dan Turner – SEO TrainingEuroswitchOxford



The ODM SEO training was hugely insightful and gave me all the relevant tools to help improve SEO, not only for the company I represent, but also for my clients.

Robyn Morrison – SEO TrainingEnergy PROxford



ODM help business owners to see the way through the online jungle and give a structural and well-thought out learning experience.

Paul Ovington – SEO and Social Media Marketing SeminarOxford Management Solutions LtdOxford



The one day training workshop on SEO fundamentals was hugely informative for finding out ways to improve our website.  I would highly recommend any entrepreneur booking one of these courses.  We will definitely be in touch with ODM for more tips and advice.

Georgina Hamilton – SEO TrainingM40 OfficesOxford



I was expecting a course about the theory of SEO.  I left with a personal plan and actual SEO ideas for my own site – it exceeded my expectations.

John Batch – SEO TrainingThe Flying DoctorOxford

About the Trainer.

The Basic Google Analytics training is lead by Simon Wallace-Jones. Simon is both a consultant in Google Analytics and a trainer.  He develops analytics systems for clients and he has been running Digital Marketing training all over the world since 1997 and has been a resident trainer in Analytics at Oxford University since 2012, so you are in safe hands.

Simon always makes training days as fun and effective as possible and will work with you on the best ways for you to use Google Analytics in your situation.