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Social Media Marketing Course Overview

Build a Social Media Marketing Campaign

In this Social Media Marketing course, develop an extensive social media strategy, planning paid and organic efforts across multiple social platforms.

Create Engaging Posts

Learn how to target the relevant audience with engaging advertisements that drive traffic.

Evaluate Campaign Performance                                 

Test and analyze ad performance using industry techniques to ensure you’re optimizing your campaign results.

Master Social Media Marketing Tools

Facebook Business Manager



Your Final Social Media

Marketing Project

To earn your Social Media Marketing certificate, you will develop a social media strategy, complete with a clear plan and success metrics. The strategy will outline ad copy, targeting and demographics, and demonstrate a deep understanding of performance driven social media marketing.

What You’ll Learn


Developing a Strategy

Learn to define the overall goal of a social campaign with key performance indicators. Based on business goals, you’ll select your platforms and develop an understanding of what success looks like.


Creating Campaigns

You’ll dive deep into ad platforms (such as Business Manager for Instagram and Facebook) to create your campaign, including selecting ad units, writing dynamic copy, and setting targets to minimize spend and maximize results.

Optimizing Performance

Take a data-driven approach to social media, by learning to analyze data and adjust your campaign’s copy, spend and targeting to ensure success.

Interested in what a typical day looks like?


1 free refresher seat within 1 year after the course
Seats are non-participatory. Participatory seats are subject to availability.


Up to 3 complimentary followup sessions and after-training support
Access to mentor via short live group consultations (booster sessions), email, and forum support


Gain lifetime access to up-to-date online resources for the course attended
Access up-to-date course slides, guides, and actionable templates


6-Step Social Media Marketing Strategy Process

6-Step Social Media Marketing Strategy Process


VPs and Marketing directors, PR directors, Marcom directors, social media managers, community managers, bloggers, digital marketing executives, PR executives, account managers, account executives, and anybody who needs to use social media to attract customers and prospects, cultivate leads, deepen customer relationships, increase brand awareness, improve public perception and drive sales.



In this Social Media Marketing course, participants will learn how to:


By the end of the class, participants will be able to:

Pelajari cara mendatangkan lebih banyak pelanggan melalui Kursus Facebook (FB) Ads!

Pelatihan Facebook Ads yang komprehensif di Indonesia untuk Korporasi, Pemilik Bisnis, maupun Praktisi.

  • Belajar mindset beriklan di Facebook sebagai acuan dasar menjalankan kampanye.
  • Meningkatkan kemampuan Anda yang sudah beriklan menjadi pakar berkualitas.
  • Materi kursus yang tidak akan pernah Anda temukan di tempat lain.

Banyak pilihan kelas dan jadwal sesuai kebutuhan Anda.                               

Beberapa perusahaan yang menggunakan jasa Wahyu Studio

Mulailah mendapatkan hasil-hasil terbaik di kelas dari optimisasi iklan

  • Tingkatkan keterampilan Anda dalam optimasi iklan Facebook & Instagram
  • Memahami fungsi setiap fitur teknis sebelum beriklan
  • Mengembangkan ide-ide A/B testing lebih baik agar terus memenangi persaingan
  • Terus terhubung dan belajar dari rekan-rekan peserta Kursus Facebook Ads di dalam maupun di luar kelas
  • Mendapatkan insight dari para profesional yang akan membantu Anda mengembangkan bisnis Anda

Introduction video

Materi Terkait FB Ads & Instagram (IG) Ads Lainnya

Selanjutnya Anda juga akan mempelajari:

  • Photo Post VS Link Post, Apa Bedanya ?
  • Dengan Facebook Canvas Iklan Semakin Menawan
  • Banjir Order Dengan Iklan Traffic Click To WhatsApp
  • Cara Mudah Pasang Iklan FB Ads Lewat HP Menggunakan Aplikasi
  • Cara Mudah Pasang Iklan FB Ads Lewat HP Menggunakan Google Chrome
  • Menyusun Event Pixel Yang Sempurna Untuk Memudahkan Menganalisa Hasil Iklan
  • Cara Membuat Form Online Melalui Google Form
  • Cara Membuat Short Link Melalui
  • Mendapat Banyak Prospek Dengan Teknik Google Form
  • Menemukan Audience Yang Tertarget Dengan Teknik Narrow Audience
  • Melejitkan Omset Bisnis Offline Dengan Teknik Near Me Audience
  • Menemukan Winning Campaign Dengan Teknik Split Test
  • Meningkatkan Konversi Penjualan Dengan Sales Funnel Sederhana
  • Cara Menjual Produk Mahal (Property) Lewat FB Ads
  • Step By Step Untuk Mendapatkan 40Jt Pertama Melalui FB Ads

Jadi tunggu apa lagi? Jangan sampai ketinggalan mendaftar kelas kursus FB Ads, sebab peminatnya sangat banyak dan kelas efektif tidak dibuka dengan terlalu banyak peserta agar poin-poin penting diatas dapat dipelajari dengan baik. Ikuti kelas FB Ads bersama kami dan dapatkan kesuksesan penjualan produk dan jasa Anda dengan memanfaatkan Facebook sebagai media promosi yang murah namun efektif.


What is Social Media Marketing exactly?

Social media marketing (SMM) is a form of digital marketing that focuses on using social networking websites like Blogs, Facebook, LinkedIn, YouTube, Instagram, Twitter as marketing channels.

One of the goals of social media marketing is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach.

Typically, social media marketing campaigns focuses on three main areas:

  • Establishing a social media presence on major platforms
  • Creating shareable content
  • Cultivating customer relationships

Social media marketing covers a wide range of activities targeted at growing one’s online influence. It can be anything from starting a blog, participating in an online forum, to online community management of Facebook pages, sharing of stories on Instagram, and producing of infographics.

What is the difference between this Social Media Marketing course and other courses offered by Equinet Academy such as the Facebook Advertising course?

The Social Media Marketing course looks at both the Art and Science of social media marketing. It covers the entire range of marketing goals which you may have – from awareness building, lead generation, community cultivation to triggering conversions online.

As an intermediate-level social media marketing course, it includes specific strategies and tactics to rule on Facebook, LinkedIn, Instagram and blogs, and incorporates viral storytelling and creative tactics that you can use.

This will be useful for marketers and publicists who need to know a broad range of strategies and tactics across multiple social networks, and are charged with the duty of producing content and managing communities online.

The Facebook Marketing and Advertising Course focuses mainly on paid advertising via Facebook Business Manager. Though there will be a small module on setting up a Facebook Ad in this social media marketing course, it will not be as comprehensive as the Facebook Advertising course. This is so that more time can be allocated to other social media platforms and on how to develop a holistic social media marketing strategy.

The Content Marketing course focuses on the strategy and planning of content development and content amplification tactics through a variety of digital channels such as search, social, and paid.

Unsure which course best suits your needs? Take our 3-question survey to get course recommendations.

How is this course different from other social media marketing course in the masrket?

This course provides you with bite-sized, yet comprehensive and actionable social media marketing strategies and tactics that you can implement right after the course, unlike other Diploma and certification courses which are packed with assignments and require long-term time commitment. Beyond this, it’ll also be conducted by a highly experienced social media marketing professional.

At Equinet Academy, we are committed to delivering quality training:

  • We provide you with life-time access to up-to-date course materials (learner’s guide, slides, templates, and other training resources) via the learning portal.
  • You will not sit through hours and hours of dry and tormenting lecture. Instead, you will experience instructional design learning methodologies such as discussions, group project work, interactive quizzes, and hands-on implementation of the concepts learnt.
  • You will be guided by an experienced professional in the field of social media marketing, who will be able to provide you with actionable advice and costly mistakes to avoid, thus shortening your learning curve.
  • You will be provided with additional support after attending the course.
Isn't it possible to sign up for an online Facebook Blueprint Certification or other eLearning social media courses?

The value of a practical and get-your-hands-dirty course like ours is that you will actually be drilled on the use of specific tools and techniques during the programme. This means that you’ll literally be trained on how to apply different social media marketing frameworks in your campaigns, coached on troubleshooting (if any), and equipped with both knowledge and actionable skills that you can use.

For trainees that do not use social media on a regular basis, this course will help you to gain confidence in applying specific techniques in your campaigns, as well as to circumvent any mistakes that could be made by newbies to social media.

If I have specific questions relating to my social marketing campaign, can I consult the trainer?

Yes it is. Many B2B brands are active on social media, and they’ve used social media marketing to build their brand awareness, engage customers and provide better customer service. Examples include Adobe, Intel, Caterpillar, GE, HootSuite, and many more.

As part of the course, we will be looking at B2B examples of companies that have used social media to build their brands, generate leads, and trigger sales.

Do I have to prepare anything before attending the course?

Yes of course. You may consult the trainer who’ll be happy to provide advice in any areas of your campaigns – from content messaging and copywriting, designing of visuals, using of the tools, to reading of your campaign analytics during and after class.

Are there any funding or government subsidies for this course?

Yes, please see fees and funding in the next section or use the funding calculator tool.




How do I sign up?

Simply click here to sign up for this course via the online course registration form.

Once we have received your registration details and payment, we will send you instructions on how to apply/claim funding (if eligible) via email.

Upon completion of payment and funding applications, your seat will be confirmed and we will see you in class!

I'm still unsure whether this course can help me meet my objectives.

If you’re unsure which courses can best help you meet your objectives, you may want to check out our Course Selection Diagnostic Tool and answer 3 questions to determine a suitable course for your needs.


How People Spend Their Time Online Infographic (Image File)

Social Media Marketing Services


The latest figures released in March 2013 show that over 85% of the UK population (53 million people) are now online. Google’s sites, such as its search engine and Google Maps, command the largest UK audience, but social networking sites like Facebook and Twitter lead Google in terms of the amount of time spent online.

The factsheet on the left (free for you to download) shows that people spend about 22% of their time on social networking sites, 21% performing searches, 20% reading content, 19% doing their emails, 13% on multimedia websites (e.g. YouTube), and 5% shopping.

This trend has made social media marketing one of the most debated topics on the Internet, although much of this debate is driven by marketing agencies looking to create a demand for their services.


An effective social media strategy has two main challenges:-

  • Time: Creating content and interacting with your Facebook fans, Twitter followers or blog comments takes time – and it’s continuous. Unlike many other marketing activities (which tend to be campaign-based), a popular social feed requires a regular supply of quality, original content.
  • Content: From experience, we know that one of the most difficult aspects of social media for business people is finding things to say. No-one wants to “follow you” or read your updates if all you do is promote your own product or service.


Organic rankings

Publishing content, and linking to it from social media sites, will help ensure your website is regularly indexed by Google and the other major search engine. This is one of the most important metric by which to measure your social media activities, and a vital component of any SEO strategy – especially in the wake of Google Panda.

Establishing authority

High quality content thrives in social media environments, and is a cost-effective method of establishing yourself, and your company, as authorities in your chosen field (as well as contributing to your organic rankings). While there may not be an immediate benefit in terms of direct sales, we know from experience that this is one of the most common ways of getting your business “on the short list”.

Brand awareness

This is a metric frequently quoted by social media marketing agencies and, while it obviously applies to high street brands, it is also of value to small and medium-sized companies looking to establish themselves in their area or industry. Social media naturally lends itself to referrals and “word of mouth” advertising – something that can benefit companies of any size.

Direct sales

Social media can contribute to direct sales in some markets (primarily B2C), for example: craft industries, music and gaming. However, for most companies (especially in the B2B sector), anticipating direct sales from your Facebook page is not a realistic metric. It is far better to look at the volume of additional visitors to your website. If your objective from day one is to generate sales, you will also be broadcasting the wrong type of message.


Understanding the pros and cons of social media, together with your own company’s capacities and limitations are the vital first steps in developing an effective strategy.

Companies that simply ignore social media are cutting themselves out of 80% of the buying cycle, while those that jump in “feet first” are just wasting money.

This is where we come in – providing you with an honest and realistic appraisal of what can be achieved, together with practical expertise in setting-up the components of a successful social media marketing strategy.


Depending on their scope and duration, our social media marketing services are available as fixed-price projects, by monthly instalments or on an hourly-rate basis.


Workshop ini akan membahas bagaimana membuat akun media sosial Anda, baik di Facebook, Instagram, LINE, LinkedIn, Twitter, YouTube mendapatkan engagement yang tinggi, dan mendapatkan follower yang tepat & loyal untuk bisnis Anda.

Materi yang akan dibahas adalah sebagai berikut:

Riset & Strategi Brand Anda

  • 3 Cara untuk melakukan riset persona Customer Anda.
  • Menggunakan Framework Brand Root untuk membentuk Brand Anda di Social Media.
  • Membentuk Positioning yang Tepat untuk Brand Anda.
  • Inspirasi Pesan yang tepat untuk Brand Anda.

Membuat Strategi Brand Anda di Media Sosial

  • Memilih Platform Media Sosial yang sesuai dengan bisnis Anda (Facebook, LINE@, Instagram, YouTube, Telegram, Snapchat, WhatsApp, dll).
  • Membuat Content Calendar & Planning Content di Social Media.

Membuat Konten untuk Media Sosial Anda

  • 6 Tipe Konten yang Sangat Menarik Perhatian di Social Media.
  • Membentuk Konten Anda sesuai dengan Framework Hero-Hub-Hygiene.
  • Case Study Pembuatan Konten dengan Budget Minimum & Viral.
  • 5 Tips untuk Membuat Konten yang Menarik.
  • 5 Tipe Konten Video yang bisa Anda Buat di Social Media Anda.
  • 4 Cara Pembuatan Konten dengan Budget Minimum.
    • Case Study: Mendapatkan Engagement 19 juta untuk akun Instagram @visit_singapore, dengan budget minimum.


  • Mengenal tipe-tipe Influencer.
  • Tips & Trik bekerja sama dengan Influencer.
  • Budget yang diperlukan untuk bekerja sama dengan Influencer (hint: tidak besar).

Membangun Loyal Followers

  • Strategi Cara Membalas Follower Anda di Social Media.
  • Strategi membuat konten yang dapat memancing interaksi
  • Strategi menghindari dan mengatasi masalah untuk Brand Anda/PR Crisis.
    • Case Study: Brand susu sapi di Malaysia.


  • Apa saja yang harus diukur di Social Media.
  • Bagaimana cara melakukan testing (A/B Testing) dan Kriteria-Kriterianya.
  • Mengenal Tools-Tools yang ada untuk Social Media Analytics.


  • Mengenal Scheduling Tools untuk Mem-Posting Konten Anda secara Otomatis di Social Media.
  • Mengenal Social Listening Tools untuk Mengetahui Trend Terbaru di Social Media.
  • Mengenal Tools Image Editor / Video Editor untuk Bisa Membuat Konten Anda Sendiri Tanpa Bantuan Designer.


Workshop (Live Streaming) ini akan membahas Social Media Marketing yang akan sangat berguna untuk meningkatkan brand awareness dan penjualan produk Anda. Beberapa ilmu tentang Social Media Marketing yang akan Anda dapatkan yaitu,

Memahami Data Audiens

Dengan memahami data audiens, Anda dapat mengerti kebiasaan pengunjung/pembeli Anda. Sehingga akan lebih akurat dalam menentukan targeting dan strategi marketing untuk penjualan produk Anda.

Menentukan Platform yang Tepat

Masing-masing platform media sosial memiliki audiens dan budaya berkomunikasi yang berbeda. Dengan memahami konsep Social Media Marketing, Anda dapat menentukan media sosial mana yang tepat untuk memasarkan produk Anda.

Membangun Loyal Followers

Dengan Social Media Marketing yang tepat, audiens akan mengenal brand Anda hingga menjadi follower yang loyal. Loyal follower tentunya penting untuk keberlangsungan penjualan produk Anda di masa depan.


Workshop ini akan membahas mengenai dasar-dasar Social Media Marketing yang dapat diterapkan pada semua jenis usaha. Sehingga akan bermanfaat bagi:

  • Enterpreneur/pemilik usaha/wiraswasta yang ingin membangun brand dan membangun audiens melalui media sosial.
  • Karyawan dalam level manajerial yang membutuhkan pengetahuan mengenai Social Media Marketing.
  • Staff admin marketing yang membutuhkan pengetahuan mengenai Social Media Marketing.
  • Mahasiswa yang ingin menambah skill dalam hal Social Media Marketing.
  • Orang awam yang tertarik dengan Social Media Marketing, dengan pengetahuan yang sangat minim atau bahkan tanpa pengetahuan sama sekali.

Join 400+ Brand kelas Nasional maupun Internasional, yang sudah mendapatkan banyak inspirasi dari Workshop ini, seperti: Gojek, Grab, Tokopedia, Kompas, Frank & Co, Nestle, ITB, TransTV, MNC Group, Lippo Mall, HolyCow dan lain-lain.

Social Media Marketing

One Day Course




Social Media Marketing is one of the cheapest and most effective forms of marketing to increase your brand awareness and engage with your audience.

This one-day course is aimed at people with little or no marketing experience who want to learn the basics of social media marketing but still make posts and profiles look as sleek and professional as some of the world’s biggest brands. This course focuses on the main social media platforms: Facebook, Instagram, LinkedIn. We’ll also introduce other platforms including Snapchat, Twitter and Whatsapp.

What are the five things you will get out of this course?
• Identify best social media platforms
• Create engaging content
• How to write for your audience
• The difference between successful vs unsuccessful posts
• Practical projects with trainer

You need no previous digital marketing experience to attend this course.


Session 1
• What is social media
• Brands nailing social
• Exploring the main platforms – Facebook, Twitter, Instagram and LinkedIn (how they work and who is using them)

Session 2
• Best practices for social
• How to create original content
• How to choose content
• Making images work

Session 3
• Copywriting advice for social
• Tailoring the message to your audience
• Becoming memorable to your audience
• Writing for your audience

Session 4
• A successful vs an unsuccessful post
• A content calendar that works
• Useful tools
• Using the right hashtags

Session 5
• Workshop existing content

Questions and answers

Apakah bisa mengikuti workshop ini tanpa perlu ikut materi internet marketing?

Bisa, tidak harus mengikut workshop internet marketing. Anda juga bisa mengikuti materi ini dengan kebutuhan spesifikasi materi website, SEO, email marketing, facebook ads & instagram ads, google ads, youtube ads & goggle maps.

Apakah workshopnya praktek langsung?

Ya betul, workshopnya akan praktek langsung step by step bagaimana membuat website, meningkatkan website Anda menjadi TOP 3 pencarian di google, beriklan di facebook ads, instagram ads & google ads hingga remarketing.

Apakah ada gratis konsultasi setelah workshop?

Betul, kami sediakan free konsultasi dengan mentor melalui group whatsapp selama 6 bulan

Apakah berlaku refund atau reschedule?

Berlaku refund dan reschedule apabila peserta memberikan informasi refund lewat dari 7 hari sebelum pelaksanaan workshop, maka peserta dikenakan biaya pembatalan/charge 10% dari biaya pembayaran (Minimal Rp300.000, apabila biaya charge dibawah Rp300.000, maka akan dibulatkan menjadi Rp300.000, (akan dilakukan setiap hari Rabu)

Saya memiliki pertanyaan lain, bagaimana saya menguhubunginya?

Silahkan hubungi kami WA/Telp 0811-18-82527 (Raisya) atau instagram